Bandwagon - everyone else is smoking why aren't you. Image - associating young people having a good time sailing and smoking.

Testimonial - if Doctors are smoking it can't be bad for your health can it?

Image Advertising - if you buy this program you will have muscles and become very popular. Tesimonial -Charle Atlas was a famous body builder. If he can become strong, famous and popular so can you.

Ommission - is this product all you need to be fit? Is there more you will need to do? Association - the promise is that this machine will make you lose weight and be fit just like the man in the ad.

Testimonial - famous football athelete and announcer drinks this so it must be good. Image - man in photo is successful so if you drink this product you'll be successful.

Testimonial - If Santa smokes it must be a good thing