​Hidden Persuaders​

Advertisers use a variety of techniques to pursuade or encourage you to purchase their products. These techniques are called hidden persuaders. They include:

 

• ​Bandwagon: Join the crowd.  Everyone is buying it/using it/doing it.
• Testimonial:  A famous person or authority claims the products is good.
• ​​Image Advertising:  A product is associated with certain people,   places, activities. The implied message is one of attraactiveness, wealth, enjoyment, etc.
• ​​Omission: Facts about the product are missing or not told.
• ​​Association: The promise of adventure, excitement, or attractivenes if you use the product.

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